Getty Images Announces Innovative Industry Leading API Platform

 In Company News, Innovation

Connect by Getty Images enables businesses to seamlessly integrate with Getty Images’ content, metadata and search technologies

 NEW YORK – February 21, 2012Getty Images, Inc., a leading creator and distributor of visual content and other media, today announced the release of Connect by Getty Images, an innovative new content distribution service that allows customers and business partners to integrate Getty Images’ core functionality and robust content and metadata directly within their publishing tools, products and services through use of the company’s powerful and flexible API. Through Connect by Getty Images, companies can enhance and expand their offerings to further serve their customers’ needs, more efficiently manage workflows and costs, and generate revenue through constantly refreshed content.

“Connect makes it easy for customers and partners to integrate Getty Images’ tremendous breadth of content, our rich-set of metadata and industry leading search within their platform, products, services, and applications,” said Jonathan Klein, Co-Founder and CEO of Getty Images. “The platform is a comprehensive, customizable and scalable solution that enables businesses to improve their products, streamline workflows, reduce storage costs and launch compelling new services.”

A global company offering the broadest selection and highest quality creative and editorial content to well over 1 million customers, Getty Images designed Connect to be customizable and scalable for a wide variety of customer needs. By utilizing Connect, customers and partners gain direct and immediate access to constantly refreshed and updated content in real-time, as well as Getty Images’ advanced metadata and search functionality – only available previously by visiting – to enable new uses and avoid internal development and hosting costs.

Currently, over 40 companies, ranging from media companies, digital media and advertising services, print-on-demand services and mobile and web-based applications, are leveraging Connect to yield value within their products and offerings.  Connect by Getty Images is now available to all Getty Images customers and partners. To learn more about Connect and its advanced capabilities, please visit

About Getty Images

Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music.  Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content.  Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.  Visit Getty Images at to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

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