Getty Images supports new Global Girls campaign with powerful portrait series by award-winning photojournalist
Getty Images Reportage photojournalist Veronique de Viguerie goes behind the scenes of MJ Delany’s remake of the Spice Girls Wannabe video, a new film created by Project Everyone to prioritise girls and women as the UN works to achieve its Global Goals
Cannes – June 20, 2016: Getty Images, the world’s leading visual communications company, has today unveiled a series of powerful portraits taken by award-winning Getty Images Reportage photojournalist Veronique de Viguerie, to draw attention to the new Global Girls campaign. Launching in July, the Project Everyone campaign aims to highlight the important issues facing women and girls around the world, as the United Nations works to achieve the 17 Global Goals it adopted on 7th September 2015. The portraits take as their subjects young women from different backgrounds who are featured in a remake of the Spice Girls Wannabe video by renowned film director MJ Delaney, telling world leaders what girls and women ‘really really want’ in 2016.
De Viguerie joined the Project Everyone team in Cape Town, Mumbai and London to capture behind the scenes images of the video production and shoot portraits of each of the artists involved. The portraits show each of the artists highlighting the issues which are important to them, including quality education, an end to violence against women, healthcare, an end to child marriage and equal pay for equal work.
The powerful images captured by De Viguerie will be used by Project Everyone in all of their communications, helping to promote the Global Girls campaign and drive engagement. The images are also available globally from today on the Getty Images platform, where they can be downloaded free of charge for editorial use, or licensed for commercial use by the company’s nearly one million customers in almost 200 countries.
“Through my work in places such as Afghanistan, Syria and Sudan, I have seen firsthand the struggle for quality education, ending violence against women and girls and gender equality,” said Veronique de Viguerie. “I hope that my portraits, which show proud, powerful young women using their voices, will help this campaign reach the hearts and minds of the global public and galvanize change.”
Getty Images’ support of the Global Girls campaign is a continuation of its role as a founding partner of the United Nations’ Global Goals campaign – a set of 17 ambitious targets with the aim of ending poverty, fighting inequality and tackling climate change by 2030. As a founding partner, Getty Images has lent the depth and breadth of its award-winning imagery, best-in-class photographers and creative expertise to bring to life and educate the world about the UN’s 17 global goals.
“At Getty Images, we believe that images have the power to move the world, so we are proud to put our expertise as the world leader in visual communications, the talent of our photographers and our industry-leading global distribution network behind this campaign to help bring awareness to the important issues being raised,” said Susan Smith Ellis, Chief Marketing Officer at Getty Images.
“In this digital age, imagery as a communication tool is more important than ever before and we believe that we have the opportunity to spur further positive change with the powerful images taken by our world-class photojournalist Veronique de Viguerie.”
This is not the first time Getty Images has acted as an agent for change on the empowerment of women and girls in visual communications. In February 2014, Getty Images partnered with Sheryl Sandberg’s LeanIn.Org to launch the Lean In Collection – a curation of realistic, authentic images of women and the communities who support them. The Collection has more than tripled since launch and images have been licensed in over 65 countries, from Kuwait to Korea, India to Israel, Angola to Australia, Panama to Poland.
Global Girls’ Wannabe film will launch in July, when it will call for people to share a picture of the issues important to them via the hashtag #WhatIReallyReallyWant. For more information on the Global Girls campaign, please visit globalgoals.org.