iStock by Getty Images unveils blockbuster campaign demonstrating the power of video
New campaign created by AlmapBBDO showcases the extraordinary impact of video, available at an affordable price
iStock by Getty Images, the original resource for superior royalty-free stock imagery and video from the crowd, has unveiled a new campaign to promote its innovative video collection. Created by Brazilian agency AlmapBBDO, the campaign features three creative short films that demonstrate how extraordinary, grand scenes, which would require a budget of thousands of dollars to produce, are available at affordable prices from iStock by Getty Images.
The three films, entitled, “Space”, “Mountain” and “Twister”, were produced using breathtaking videos sourced from iStock by Getty Images. With over two million videos available across Getty Images and iStock, Getty Images offers customers high quality video to fit every budget.
The resulting campaign is a fun and impactful demonstration of how businesses and advertisers can harness the power of video from iStock by Getty Images to find innovative ways to engage with consumers – at a price to suit all budgets.
Andy Saunders, Senior Vice President, Content for Getty Images says: “As the world’s leading provider of crowd-sourced content, this innovative campaign from AlmapBBDO for iStock by Getty Images explores the notion that creativity and visual accomplishment doesn’t have to come with a heavy price tag. We couldn’t be happier with the invention behind the campaign which in turn successfully communicates the quality, diversity and strength that the iStock by Getty Images collection has, as well as the ability of our video offering to engage customers.”
Renata M. Simoes, Marketing and Content Manager at Getty Images Brazil continues: “We are thrilled to partner with AlmapBBDO, who have produced another fantastic campaign for our business. Off the back of Love to Bingo and 85 Seconds, we are looking forward to seeing how this latest campaign is received by our clients.”
Watch the videos here:
Advertiser: iStock by Getty Images
Title: Epic Campaign
Product: Video iStock
Chief Creative Office: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: Andre Gola, Pernil, Marcelo Nogueira, Benjamin Yung Jr
Copywriter: Daniel Oksenberg
Art Director: Andre Sallowicz
Agency Producer: Vera Jacinto, Diego Villas Boas
Motion: Igor Selingarde
Account Supervisor: Cristina Chacon, Daniela Pierry Gasperine
Media: Isabela Albero
Advertiser Supervision and Approval: Renata Simões, Susan Smith Ellis, Carmen Cano